About The Shenandoah Guys

Born and raised in Miami, Jorge Fernandez has built a career at the intersection of real estate, marketing, technology, and negotiation.

Before becoming a licensed REALTOR® in 2006, Jorge founded a real estate marketing technology company that was later acquired by Rechannel/eNeighborhoods. That early experience in entrepreneurship and real estate marketing shaped an approach he still uses today: innovative marketing combined with personal service, market knowledge, and strategic negotiation.

Over two decades, Jorge has guided buyers and sellers through every market cycle since 2006, from the housing crash and recovery to periods of rapid appreciation and today’s shifting conditions. With 21+ years of experience in Miami real estate, he brings a long-term perspective to pricing, positioning, and negotiating properties.

For the past 10 years, Jorge has also called Shenandoah home. Having personally renovated homes in the neighborhood, he brings a perspective that goes beyond market statistics. He understands the area’s architecture, its evolving housing landscape, and what makes individual properties special. As a member of the Miami Shenandoah Neighborhood Association and a sponsor of local neighborhood events, he remains actively involved in the community he calls home.

His experience extends across Miami’s established neighborhoods, including Shenandoah, The Roads, Coral Gables, Coconut Grove, Silver Bluff, and Coral Gate.

That firsthand knowledge shapes how he works. Jorge believes successful representation begins with understanding each property, its market position, and the people involved. He stays personally engaged throughout the process, from the initial consultation and pricing strategy to marketing, private showings, negotiations, and closing.

Throughout his career, Jorge has earned numerous recognitions for his sales production, including being named among the RealTrends Top 1.5% of Real Estate Agents Nationwide for multiple years. He has also held leadership positions within the Miami Association of REALTORS®, served on the founding council of the Miami REALTORS® Young Professionals Network, and served multiple years as a State Director for the Florida Association of REALTORS®. A member of the Master Brokers Forum since 2013, he currently serves on its Miami-Dade Advisory Board.

Today, Jorge is a REALTOR® and Director of Sales at SERHANT. Florida, combining decades of local experience with SERHANT.’s marketing, technology, and global reach.